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SHE'S
PREETI
SERIOUS
ABOUT MEANINGFUL DESIGN
UI Design
User Research
Design Thinking
SEO Optimization
Accessible Design
HTML/CSS
Product Design
UI Design
User Research
Design Thinking
SEO Optimization
Accessible Design
HTML/CSS
Product Design
What I've been up to lately
A snapshot of the work that’s shaped me: part research, part design, all problem-solving.
2025 | master's thesis
Improving Mental Models of Security on Travel Platforms
A study on how UI design can shape user perception of trust and security across popular travel sites
8%
DECREASE IN OVERCONFIDENCE
24%
improvement in scam recognition
Design thinking
UI design
2025 | subletta
Creating an Intuitive Solution for Short-Term Renting in Philadelphia
Most rental platforms aren't built with subletting in mind. Subletta aims to change that.
20
NET PROMOTER SCORE
3 in 4
FOUND IT EASIER TO FIND A SUBLET
UX Research
UX Design
2023 | Comcast
Optimizing the Search Page Experience on ComcastNow
Using SEO to improve search efficiency, refine filters, and reinforce Comcast’s diverse family of companies.
60%
increase in content consumption
100,000
employees reached
SEO
UI design
UI Design
User Research
Design Thinking
SEO Optimization
Accessible Design
HTML/CSS
Product Design
UI Design
User Research
Design Thinking
SEO Optimization
Accessible Design
HTML/CSS
Product Design